THE WEEK IN REVIEW: Spark the relaxation. by Love You Back Productions

Beautiful photograph of Brian Levy Sensei from NOLA Aikido's Friendship Seminar with Lars Sjternstedt.  Well, this photograph is from last week, but it fits my theme: spark relaxation. - Julia Elizabeth Evans, Friday, May 26, 2017.

Beautiful photograph of Brian Levy Sensei from NOLA Aikido's Friendship Seminar with Lars Sjternstedt.  Well, this photograph is from last week, but it fits my theme: spark relaxation. - Julia Elizabeth Evans, Friday, May 26, 2017.

This week in review: Julia nears her June 1st finish line.  She is wrapping up post-production for the documentary, Corner Stores.  With Love You Back Production's project schedule closing soon, we couldn't feel more at ease.

Last week, Julia had a wonderful time shooting photography for her community at NOLA Aikido. Check out a selection above.  Between May 12-14, NOLA Aikido hosted Lars Stjernstedt Sensei from Kenshinkai Aikido Visby in Gotland, Sweden.   The dojo community spent three days "exploring relaxed power which never needs to resort to force."

"Relaxed power"is key for this week.  Spark the relaxation, y'all.  

When a project has no deadlines, no client expectations, and no oversight…it takes a certain level of "relaxed power" to find an ending point. - Julia Elizabeth Evans, Friday, May 26, 2017.

When a project has no deadlines, no client expectations, and no oversight…it takes a certain level of "relaxed power" to find an ending point. - Julia Elizabeth Evans, Friday, May 26, 2017.

When a project has no deadlines, no client expectations, and no oversight…it takes a certain level of "relaxed power" to complete the damn thing.   Some might call this maturity.  Imagine: the writer, who can never finish her novel.  Something along those lines.  Well, that's been me with this documentary... until now!  

Alas! The end is near, y’all.  Today, I can feel it. I can see it.  AND! I cannot wait until the rest of the city gets to see it with me.  

"Julia took a full month of respite from the business in order to take on the laborious task of editing a feature-length documentary." - Julia Elizabeth Evans, Friday, May 26, 2017.

"Julia took a full month of respite from the business in order to take on the laborious task of editing a feature-length documentary." - Julia Elizabeth Evans, Friday, May 26, 2017.

If you don’t know what specific project, I’m referring to, let’s refresh.  For the past year or so, Julia has worked on and off on a feature-length documentary about New Orleans corner stores.  

She and her co-producer, Ashley Spears, determined to take the project to the finish line. (Spoiler: there is no finish line in storytelling. Hence, the notion of sequels, prequels, and so on.) 

As a noted screenwriter in the New Orleans/Greater Louisiana filmmaker community, Spears is an excellent storyteller, but between the pair, Julia is the only one with video production skills and expertise.   Therefore, it’s has been up to her to bring Corner Stores into fruition. 

Weenta was gracious.  Julia took a full month of respite from the business in order to take on the laborious task of editing a feature-length documentary.  The month has been difficult.  Lots of sitting in the desk chair, poking at audio clips, copy and pasting video clips to this and that Adobe Premiere sequence,  touching base with fellow collaborators, receiving critiques, writing grant applications....for advanced production. 

Thanks, facelessiam!

Thanks, facelessiam!

Look out world!  Even if I finish the documentary, I can’t give up on a good story. The documentary, Corner Stores, preserves and pays tribute to New Orleans corner stores.  

We ask New Orleanians throughout their neighborhoods, “In your own words, what is a corner store?”  Everybody has a story. Everybody wants to see their video. 

The project’s major discovery is: New Orleans is a city built around its corner stores. The truth is corner stores are disappearing, and their progressive loss is changing every neighborhood. This urgency inspires Corner Stores ’ ongoing production as a web-series.

The objective of the web-series is unadulterated storytelling.  The goal is to produce deeper, more immersive documentaries of New Orleans’ corner stores before more disappear.  Julia and Weenta will be working together in the Fall, shooting for the web-series.

Buddy Guy is spectacular (and the reason I took up guitar).  To see him live puts one in awe.  Thanks again for the tickets to Jazz Fest, Weenta!  Also, Julia gives a special shout-outs to New Orleans Video Access Center and to to New Orleans Jazz & Heritage Foundation.  Photograph taken on May 12, 2017 at this year's Jazz and Heritage Festival. 

Buddy Guy is spectacular (and the reason I took up guitar).  To see him live puts one in awe.  Thanks again for the tickets to Jazz Fest, Weenta!  Also, Julia gives a special shout-outs to New Orleans Video Access Center and to to New Orleans Jazz & Heritage Foundation.  Photograph taken on May 12, 2017 at this year's Jazz and Heritage Festival. 

Referring again to last week - Julia gives a special shout-out to New Orleans Video Access Center.  She submitted her application for fiscal sponsorship through NOVAC, and the institution’s executive director, Darcy McKinnon, received the project proposal with swift approval, “this is great!” Woohoo! 

Additional shout-out to New Orleans Jazz & Heritage Foundation.  Julia also applied for project support through the Foundation.  Whether the grant is approved, the application was easy as pie thanks to folks like Kia Robinson, who are available round-the-clock to answer questions.

"So many strong stories, sweet memories, we cannot wait for this project to roll out!" - Julia Elizabeth Evans, Friday, May 26, 2017.

"So many strong stories, sweet memories, we cannot wait for this project to roll out!" - Julia Elizabeth Evans, Friday, May 26, 2017.

Over the weekend, Weenta and I had the most exquisite time interviewing 7 out of 10 siblings for a short documentary.  The documentary is all about an incredible mother, who turns 90 in June.    So many strong stories, sweet memories, we cannot wait for this project to roll out!  Here’s a tiny taste:  

In a few words, please describe your mother. 

My mother was proper.  You cannot not raise your voice. Swearing is not allowed, even if you’re an adult.  Here’s an example: my niece was getting married and the invitation said Mathilda Claiborne.  My mother refused to attend.  Why? Well because, “when you send me something you have to put a handle on it - ‘Mrs.’”  [This section is paraphrased from an interview taken with Michelle White-Julien.]

Now, I am giddy, ready to move forward, and ready to relax.  That’s no short.  Relaxation is difficult.  Between everything - documentary post-production, Love You Back Productions still has clients!  Wonderful clients, that is.  

"Yep.  Relaxation definitely kicked in." - Julia Elizabeth Evans, Friday, May 26, 2017.

"Yep.  Relaxation definitely kicked in." - Julia Elizabeth Evans, Friday, May 26, 2017.

On Sunday, Weenta and I spent time together not as business partners, but as friends. :)

We enjoyed ourselves at the….where else?  At the Boogaloo?  Yes! At the Boogaloo! Did we see you, too?   Accordions, trombones, and bounce infused the peaceful bayou with happiness.  Yep.  Relaxation definitely kicked in.  

"Anuraag is an exquisite, sensitive piano player, and Dan knows how to make it 'sound good.'" - - Julia Elizabeth Evans, Friday, May 26, 2017.

"Anuraag is an exquisite, sensitive piano player, and Dan knows how to make it 'sound good.'" - - Julia Elizabeth Evans, Friday, May 26, 2017.

On Thursday, Julia's dear friend, Anuraag Pendyal, recorded his original score for the Corner Stores documentary.  Her talented, happy-to-help friend, Daniel Turner produced the tracks.  Anuraag is an exquisite, sensitive piano player, and Dan knows how to make it “sound good.”  All I can say is I feel so humbled. 

More inspiration coming in from Woody Allen's Midnight In Paris.  Good music throughout. 

This Friday morning, I feel so humbled.  These two photographs of my best friend, Nik, helping tie up some one's canoe at the Boogaloo.  The photographs encapsulate my feeling of this week.

I feel so humbled to be producing with Weenta, to be discovering stories with New Orleans, to be writing to you all on Love You Back Productions' WEEK IN REVIEW. I feel so humbled to be taking part in it all! 

Love You Back, 

Julia

THE WEEK IN REVIEW: Summer Time is Crunch Time by Love You Back Productions

This week, Weenta and Julia check out the removal of the Robert E. Lee monument. 

This week, Weenta and Julia check out the removal of the Robert E. Lee monument. 

Julia and I have been taking some time apart while Julia wraps up post-production on her documentary.

We both went to see the Robert E. Lee statue come down on Friday. We got there at 8:30am, but it didn't actually come down until way later in the day. We used to joke that Julia spent more time with me than her live-in partner Nik, but that's drastically changed since she started working on her documentary full time. Our meet up at the statue was the first time we've seen each other in person in a few weeks.

We took a short break from the monument action and hopped on Julia's scooter to check out Ashe Powerhouse Theater. We'll be shooting a video there for a very special 90th birthday party. There will be a surprise reveal of the video for the birthday party, so we'll say more about this project in a future blog post.  

Luckily their stage manager was there so we got to do a lighting test on their stage. Their house lights are spectacular, which was awesome to find out -- great lighting is not a resource we're used to having. 

Learning how to work the switchboard at Ashe.

Learning how to work the switchboard at Ashe.

Also, BIG news: I'll be leaving the Big Easy for the Big Apple this summer. I'm preparing to go to New York City for 2 1/2 months!

What will I be doing? Selling real estate! I've always thought I'd be a damn good real estate agent, so I'm packing up and moving to New York for the summer to try it out. 

Some of my very best friends are in New York. They moved there the same time I moved to New Orleans. Personally, I think I made the better choice (haha). They started working as real estate agents renting apartments in Brooklyn. I've been saying for months that I'd be great at that job.

Here's my chance to prove it. 

I've stuck around the past two summers in New Orleans, but this time I'll be leaving like so many others. New York pace of living couldn't be more different than New Orleans, and I'm excited to experience it. 

Love You Back Productions will be running on an altered schedule for the summer. We'll stop sales operations June 15th. We'll be on official hiatus for the entire month of July. Julia will be managing the business in August, and we'll be back in full swing in September. 

THE WEEK IN REVIEW: Bridal Booth Camp by Love You Back Productions

This week in review, Weenta goes to Bridal Booth Camp.

Love You Back Productions is attending its 3rd bridal show this June. To get ready, I attended a "bridal booth camp" hosted by New Orleans Bride Magazine, to get some tips about how to catch a bride's eye when you're at a show. 

From right to left, Rachel Funel, Christina "Fammy" Rodrigue and Gretchen Hirt Gendron.

From right to left, Rachel Funel, Christina "Fammy" Rodrigue and Gretchen Hirt Gendron.

The booth camp featured 3 panelists:

1. Rachel Funel - wedding planner with the New Orleans CVB. Rachel's been supportive of Love You Back Productions since the start, and given us invaluable advice on how to reach more brides. She's the reason we started going to bridal shows.

2. Christina "Fammy" Rodrigue - Miss New Orleans USA 2015 who was recently married and met many of her vendors through bridal shows

3. Gretchen Hirt Gendron - a social media expert and senior communications manager from Gambel Communications, also recently married

The panel was moderated by Melanie Warner Spencer, editor of New Orleans Bride Magazine. 

It was hosted at The Parlor, a brand new events space managed by Chef John Besh's hospitality group, located in the Ponchartrain Hotel on St. Charles Ave. 

There were tons of yummy hors d'oeuvres including chocolates, bread pudding, a cheese board and many more treats served up by waiters in white uniform. I made a beeline for the shrimp and grits, something I realize I never had before coming to the south. It's the ultimate comfort food and I love it every time I have it. 

The Parlor staff cheesin' for the camera. They were serving up delicious shrimp and grits. Yum!

The Parlor staff cheesin' for the camera. They were serving up delicious shrimp and grits. Yum!

Gorgeous chandeliers and vaulted ceilings.

Gorgeous chandeliers and vaulted ceilings.

So what did I learn from this booth camp?

Here are the top 5 tips from the panelists:

1. Consolidate your materials - pair down all your information into one postcard, preferably with some pricing information on it so a bride can get a quickly decide if you're in her budget. 

2. Diversify your communication strategy - Gretchen suggested a text message instead of an email. Millennial brides respond more quickly to texts. Also, if you can send a direct mail piece, the thicker the envelope the better chances a bride will actually open it.   

3. Have lots of color, and if possible, lots of shiny glittery things - Fammy says that one of the vendors she saw at a show had a shiny sequined background. She immediately walked right over. It's human nature, she said. Your eye just goes to the shiny thing and you follow. 

4. Don't write off a bride just because she already has a vendor that provides your service - Fammy said she didn't just use vendors for the wedding day alone. She had at least 4 different events before the wedding between bridal showers and engagement parties. She had 3 different florists, and more than one makeup artist. She spread her wealth across multiple vendors. 

and the number one tip of the night, drumroll please:

5. Offer a gift, discount and/or giveaway - All the ladies agreed: millennials love discounts and giveaways.

Rachel has given away wedding beads and second line umbrellas. One photography duo called "The Red M Studio" said they gave away boxes of red MnMs with a link to an app that revealed their portfolio and their most recent promotion. 

Fammy said the gift doesn't have to be big. "You could probably give me a piece of rice and I'd take it."

Although the panelists had great tips, I learned just as much from the conversation I had with Rachel after the panel discussion was over. So here are some extra special bonus tips:

* Write it down - We've struggled in the past with remembering details about each bride we've met. Rachel says the easiest way to keep track of these details is to have a sheet of paper with you so you can write down the the bride's information and any special notes you may have about your interaction.

** Don't make meetings, send emails - I told her that we made it our goal to book meetings with brides who we met at the show. Rachel advised against that strategy. "Chances are they'll back out and you'll be waiting for them at the Starbucks." She's right, that's definitely what's happened to us in the past.  

For this next bride show, we won't be trying to book meetings with brides. Instead, we'll be refocusing our efforts into a strong email followup strategy and brainstorming ideas for our giveaway.  

THE WEEK IN REVIEW: Curious about everything! by Love You Back Productions

Julia, here. This is our week in review!

A commercial by Heineken is one of the best Julia has ever seen.  No exaggeration. No hyperbole.  Published on April 20, 2017, “Worlds Apart” is a thoroughly moving example of commercial storytelling, using “paired interviews.” Read on in blog post and learn more about what I mean by “paired interviews.” 

Read More

THE WEEK IN REVIEW: "What the hell does that mean?" by Love You Back Productions

From a joyful Sunday came a productive Tuesday!  Weenta and I worked together on the set for her documentary project, which concerns stereotype threat.  But, wait!   "What the hell does that mean?" Weenta asks.  She gives a sober answer.

This week included a joyful Easter Sunday! 

Family came to town! Or as she likes to refer to herself, “[Julia's] future mother-in-law.”  Family matters aside, the three of us had a blast! 

Easter Sunday turned into a real adventure. Only in New Orleans, right y'all? But for real. Rare is it that an afternoon in the French Quarter is so fun (given I'm a homebody and us, locals, tend to let the city's visitors enjoy the Quarter). 

Sunday was that.  Sunday was great.  Sunday was so fun!  Together, the three of us hit up 2 Easter day parades.  I documented the experience.  Check it out!

"The three of us had a blast!  Easter turned into a real adventure. Of course. Only in New Orleans." - Julia Elizabeth Evans, Friday, April 21, 2017. Video created Sunday, April 16, 2017.

Weenta asks Dr. Anderson Sunda-Meya, “Could you define, in your own words, what is stereotype threat?“ Dr. Sunda-Meya is Norwood Professor of Physics and Director of Dual Degree Engineering Program at Xavier University.

Weenta asks Dr. Anderson Sunda-Meya, “Could you define, in your own words, what is stereotype threat?“ Dr. Sunda-Meya is Norwood Professor of Physics and Director of Dual Degree Engineering Program at Xavier University.

From a joyful Sunday came a productive Tuesday!   Weenta and I worked together on the set for her documentary project, which concerns stereotype threat.  The project navigates the behavioral science behind stereotype threat, specifically as it affects Black engineers in academic and professional settings.  Stereotype threat is a situational predicament in which people are or feel themselves to be at risk of conforming to stereotypes about their social group.  

Weenta is the director.  The project is funded by the Xavier University Center for Traumatic Research.  Tuesday was all about interviews.  Weenta asked following questions, 

Tell me about a time you felt ignored or overlooked academically because of your race.

Tell me about a time you felt judged in an academic setting because of your race.              

Shooting went well.  Special thanks goes out to Thomas Walsh - Love You Back Productions' audio engineer extraordinaire.

Weenta asks Temple Price, "Tell me about the first time you heard of the term stereotype threat--and how did that term resonate with you?" Price is a graduate student at Xavier University.   Her research concerns stereotype threat. - Video still from Julia's camera on Tuesday, April 18, 2017.

Weenta asks Temple Price, "Tell me about the first time you heard of the term stereotype threat--and how did that term resonate with you?" Price is a graduate student at Xavier University.   Her research concerns stereotype threat. - Video still from Julia's camera on Tuesday, April 18, 2017.

“For now, feel the experience by way of some video stills.” - Julia Elizabeth Evans, April 21, 2017.  Video still from Wednesday, April 19, 2017 shoot. 

“For now, feel the experience by way of some video stills.” - Julia Elizabeth Evans, April 21, 2017.  Video still from Wednesday, April 19, 2017 shoot. 

"But, alas, I applied deductive reasoning and figured what was going on." - Julia Elizabeth Evans, April 21, 2017.  Video still from Wednesday, April 19, 2017 shoot. 

"But, alas, I applied deductive reasoning and figured what was going on." - Julia Elizabeth Evans, April 21, 2017.  Video still from Wednesday, April 19, 2017 shoot. 

As for Wednesday…Y'all, remember that crazy Tar Heel fan from two blog posts ago?  That’s Anuraag Pendyal. He’s my dear friend.  He’s also a musician.  A beautiful musician.  Anyway, he hits me up on Wednesday with a text message:

 -“Hey, can I borrow a tripod?” Anuraag.                                                                            -“Sure, what for?” Julia.                                                                                                    -“Maison. 4:30-6:30," Anuraag.

That was it. That was the only information he gave me.

But, alas, I applied my deductive reasoning skills and figured out what was going on.  Anuraag wanted to film his performance.  He wanted to film his performance on his own, by himself.  I’m thinking...Does Anuraag even have a camera?   No.  He doesn't. He wanted to film his performance on his own, by himself, without a camera. I'm thinking....????

Therefore...

On a whim, I decided show up and do the heavy lifting.  As in, I decided to shoot the damn thing for my buddy. Wednesday evening, I recorded Anuraag with his band, Claire and Company, at Maison on Frenchmen Street.  Anuraag is the piano player. The performance was spectacular.  Look out for video of the performance in two weeks.  For now, feel the experience by way of some video stills.

“He hits me up on Wednesday, ‘Hey, can I borrow a tripod?’”  - Julia Elizabeth Evans, April 21, 2017.  Video still from Wednesday, April 19, 2017 shoot. 

“He hits me up on Wednesday, ‘Hey, can I borrow a tripod?’”  - Julia Elizabeth Evans, April 21, 2017.  Video still from Wednesday, April 19, 2017 shoot. 

"I'm having the time of my life. With my new boyfriend." - How to manage more than one BOY∙FRIEND. @CarolinedeMaigret #Boyfriend#ChanelWatches  ;)

"I'm having the time of my life. With my new boyfriend." - How to manage more than one BOY∙FRIEND. @CarolinedeMaigret #Boyfriend#ChanelWatches  ;)

Thursday proved as productive as Wednesday and Tuesday.  Love You Back Productions had back-to-back meetings in the Central Business District.  

One 9am.  One 10am.  Luckily, these meetings were blocks from each other.

To be sure, Weenta counted.  Our 9am was exactly 7 blocks down the street from our 10am.   Thank the Lord!

Love You Back Productions will produce a beauty campaign of 3 films for Mia Bella Beauty Lounge.  More to come in next week's blog. Yipiiiee!!! - Julia Elizabeth Evans, April 21, 2017   Image from Mia Bella Beauty Lounge Facebook page. 

Love You Back Productions will produce a beauty campaign of 3 films for Mia Bella Beauty Lounge.  More to come in next week's blog. Yipiiiee!!! - Julia Elizabeth Evans, April 21, 2017  

Image from Mia Bella Beauty Lounge Facebook page

While one of two video projects is still nascent, the other is ironed-out.  Love You Back Productions is set to produce a beauty campaign of 3 films for Mia Bella Beauty Lounge.  Our inspiration is Chanel instagram account.   For a beauty campaign, who else could it be? 

In our meeting with saloon owner and next-level” nail artist, Mia McNeal, she thought out-loud, “I love when women business owners support other women business genuinely.”  

"Of course, y’all know. ....We’re all about thoughts and feelings over here at Love You Back Productions." - Julia Elizabeth Evans, Friday, April 21, 2017.

"Of course, y’all know. ....We’re all about thoughts and feelings over here at Love You Back Productions." - Julia Elizabeth Evans, Friday, April 21, 2017.

Of course, y’all know.  That kind of stuff resonates with us.   We’re all about harmony and support over here at Love You Back.   Until next week!

<3,

Julia Elizabeth Evans

---

Our motto is share more stories.

THE WEEK IN REVIEW: Making Improvements--VROOM VROOM! by Love You Back Productions

Scoot Scoot! 

This week, Julia gets a new scooter.  

Julia's often anxious about driving, especially since she has narcolepsy. She's an avid biker, but with an industrial canal and train tracks between us, the 40 minute bike ride (one way) is a bitch. So Julia and Nik went scooter shopping. The new scoot has drastically improved her quality of life.

Watch the video above to see just what I mean. 

The other big news of the week is...

Love You Back productions is in the process of rebranding. 

If you know our story, you know we just spent the last 6 months bringing our businesses together and carefully crafting our brand. So why the rebrand? 

While Julia was away on her family vacation to Aspen, I watched a webinar that made me reevaluate my outlook on our entire wedding business. I realized that although we've done our best to highlight our personalities and emphasize our company values, we still weren't setting ourselves apart from the crowd. 

The webinar was produced by Muse Storytelling, an offshoot of Stillmotion, an Emmy award winning production company that got their start in wedding films. I've discussed the Stillmotion brand on our blog before

It was taught by Patrick Moreau, one of Stillmotion's co-founders. It was entitled, "How to Build an Irresistible Wedding Brand that Sells."

At the height of their wedding production business, Stillmotion was charging between $20-$50k for their wedding films. Their secret? Prioritize good storytelling above all else, and spend quality time getting to know the couples that you enjoy, rather than increasing the quantity of weddings you film per year.

As a part of the webinar, each participant was required to come up with 5 keywords that summarize their brand. Here's ours:

Love You Back Productions 5 Branding Keywords

1. Intentional - You've put thought and attention into the details of your wedding. Nothing is random, everything has a special meaning to you and your fiancé. 

2. Carefree - You describe yourself as laid-back. While you've put tons of thought into your wedding day, you're not too worried if things go off script. After all, nothing's perfect.  

3. Playful - You have a playful spirit and a fun attitude. You're not shy to do a silly dance at your reception or tell jokes during your toasts.  

4. Authentic - You're personality shines through. You're being yourself, always. 

5. Share - Once the wedding day is over, you're so excited to share your wedding film online and on social media with all of your friends and family. 

We're ready to take our 5 branding keywords and use them as inspiration for our new wedding website. We're aiming to get it up and running in the next two weeks.  

We've also decided that we're splitting our current website into two separate websites. That means our wedding business will have it's own url, separate from our short commercial business.

It feels so crazy doing a rebrand after we spent 6 months combining our two businesses to create the website that we have now.

A big part of entrepreneurship means that you're constantly responding to feedback and creating new iterations. While the rebrand is an upheaval that can feel overwhelming at times, the two of us are looking forward to making improvements and showing potential clients who we really are. 

THE WEEK IN REVIEW: Kindness makes champions. by Love You Back Productions

"This past weekend, Weenta and I documented 3 weddings. 3 weddings in 2 days." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Mike and Nica's wedding on April 1, 2017.

"This past weekend, Weenta and I documented 3 weddings. 3 weddings in 2 days." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Mike and Nica's wedding on April 1, 2017.

"'You can never be too kind.' That has always been my motto.  It extends to our work as wedding filmmakers." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Mike and Nica's wedding on April 1, 2017.

"'You can never be too kind.' That has always been my motto.  It extends to our work as wedding filmmakers." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Mike and Nica's wedding on April 1, 2017.

What makes champions? Kindness. That's my answer. "You can never be too kind." That has always been my motto.  It extends to our work as wedding filmmakers.

This past weekend, Weenta and I documented 3 weddings.  For each event, kindness and grace was our modus operandi, without which there would have been no staying sane.

"Weenta and I tagged team. Delegated roles and positions.  Strove for harmony with everyone involved." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Jennifer and Jeffery's wedding at LaTrobe's on Royal, April 2, 2017.

"Weenta and I tagged team. Delegated roles and positions.  Strove for harmony with everyone involved." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Jennifer and Jeffery's wedding at LaTrobe's on Royal, April 2, 2017.

What else? TEAM WORK!   3 weddings in 2 days.  To some [perhaps those outside the wedding industry], that number may sound overwhelming.  Before this weekend, my boyfriend couldn't fathom it. 

Back to the original question. 3 weddings in 2 days. How was it possible? TEAM WORK! Weenta and I tagged team. Delegated roles and positions.  Strove for harmony with everyone involved.

"Seeing these snapshots now, Julia is wistful. If only I could go to all of the weddings." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Mike and Nica's wedding on April 1, 2017.

"Seeing these snapshots now, Julia is wistful. If only I could go to all of the weddings." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Mike and Nica's wedding on April 1, 2017.

What else? Delegate the work.  Love You Back Productions | Wedding Films always hires additional camera operators for our wedding day shoots.   On Saturday, Weenta had her go-to assistant camera, Nisa East, for Mike and Nica's extravagant wedding shibang at Harrah's Casino.  I had mine.  I worked with Nick Ramey to shoot an idyllic, exuberant celebration in Slidell.  Nick followed the ever-elusive groom, Jonathon Allen, while I covered Kayla and her bridal party...  

And Kayla's bridal party was like...something out of Shakespeare. I arrived on to Jonathon's open tract of land. Spanish moss mixed with the spring dappled the land's vibrant greenery.  Boats drifted by in the near distance.  Birds chirped.  Bridesmaids sauntered.  The bride beamed.  

At Love You Back, Weenta and I truly believe our role is as much about supporting everyone involved at the wedding as it is about working the camera.  This philosophy was at work on Saturday.  Kayla was a joy to work with.  Intentional with each moment, and yet serene throughout her wedding.  

Covering Kayla's wedding was like receiving an early Easter gift.  So much fun and so much connection with her family! - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Kayla and Jonathon's wedding on April 1, 2017.

Covering Kayla's wedding was like receiving an early Easter gift.  So much fun and so much connection with her family! - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Kayla and Jonathon's wedding on April 1, 2017.

"It was like...something out of Shakespeare. I arrived on to Jonathon's open tract of land. Spanish moss mixed with the spring dappled the land's vibrant greenery.  Boats drifted by in the near distance.  Birds chirped.  Bridesmaids sauntered.  The bride beamed." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Kayla and Jonathon's wedding on April 1, 2017.

"It was like...something out of Shakespeare. I arrived on to Jonathon's open tract of land. Spanish moss mixed with the spring dappled the land's vibrant greenery.  Boats drifted by in the near distance.  Birds chirped.  Bridesmaids sauntered.  The bride beamed." - Julia Elizabeth Evans, April 7, 2017.   This photo is a video still from Kayla and Jonathon's wedding on April 1, 2017.

Confessions: If only...I could go to all the weddings.  Before Saturday, Weenta confessed that she envied me because I got cover to Kayla's wedding. Immediately, I shouted my confession, "I want to cover Mike and Nica!"   Back in January, Mike Paolillo - the groom - collaborated with Love You Back Productions on client communications and marketing strategies. As the executive officer of Flashpoint Agency, a leading marketing firm in the South, Mike's insight was invaluable.

Now, seeing all these video stills from this weekend, I am wistful.  If only I could go to all of the weddings.

Not to be considered cliché.  On Sunday, Weenta and Julia worked side-by-side to document an intimate, candle-lit ceremony at LaTrobe's in the French Quarter.  LaTrobe's on Royal must be highlighted in this post. 

Completed in 1822 as the Louisiana State Bank, Latrobe's is named after its architect: Benjamin Henry Latrobe. Also known as the "Father of American Architecture, his contributions include: the US Capital, the Porticos of the White House, and the Baltimore Basilica...

It's takes a village.  Special thanks go to Rylan of LaTrobe's on Royal. As far as teamwork, harmony, collaboration goes, we enjoyed working with LaTrobe's venue coordinator, Rylan.   Rylan ensured the entire event proceeded swimmingly for everyone.  From the videographers to the photographers traveling in from Philadelphia, to the youngest guest to the eldest hailing from across the country, everyone marveled and thoroughly enjoyed themselves.  

Yipee!!! Congratulations to all those getting married in New Orleans during this perfect Spring! We look forward to more shoots at LaTrobe's on Royal. 

All together now. TTTTTTTTAAAAAARRRR HEALS!!!!! TEAMWORK makes.... champions! 

I am the daughter of an UNC alumnus and strident Tar Heels fan.  Thus, I must take a moment to honor University of North Carolina Basketball.   On Monday, Tar Heels won the 2017 NCAA Men's basketball champions. Woohoo! 

Also, my family moved from Little Rock, Arkansas to Tar Heel City, better known as Chapel Hill, North Carolina. Thus, it's not just me.  My close friends have skin in the game, too.  Check it out!

Thanks so much for tuning in, y'all!

 

Love You Back x1,000,

Julia

THE WEEK IN REVIEW: "And the winner is L....La La Land." by Love You Back Productions

On Monday, we executed our pitch for the Urban League of Greater New Orleans' Women-in-Business Challenge.  It was flawless. 100%.  A++!! - Julia Elizabeth Evans, March 24, 2017

On Monday, we executed our pitch for the Urban League of Greater New Orleans' Women-in-Business Challenge.  It was flawless. 100%.  A++!! - Julia Elizabeth Evans, March 24, 2017

And the winner is L….La La Land. [Pause]  We didn’t win.  But, on Monday, our pitch execution was excellent. 100%.  A++.  Weenta and I were “second by a hair’s breath” was the review I received over and over.   The Urban League's Women-in-Business Challenge concerns scalability and strategic growth for already established, women-owned businesses.  Not until seeing and hearing our fellow finalists’ business pitches did I really apprehend the fact—   our peers in the competition are all 5-10 years in their respective businesses.  

Of course, Weenta and I have all of 3 roller-coaster months to our name.  Wow, it speaks so much to be working alongside such successful inspiring women as Danielle Mitchel at Mitchel Marketing Group, LLC; Anna Finch of Realized Designs/Realized Partners/Realized Partners, LLC; and Diane Bias of Jin Jenes Productions

Genuinely, writing this WEEK IN REVIEW, I feel humbled.   

"Keynote speaker, Ms. Bevy Smith. Her storytelling craft went beyond." - Julia Elizabeth Evans, March 24, 2017 

"Keynote speaker, Ms. Bevy Smith. Her storytelling craft went beyond." - Julia Elizabeth Evans, March 24, 2017 

When the Keynote speaker drops the mic, we all gush.  The Urban League of Lousiana’s Women-in-Business Challenge key note speaker was Ms. Bevy Smith - https://www.noew.org/speakers/bevy-smith.  Her storytelling craft went beyond.

What was it? It was 20 minutes of philosophy-infused, personal experience storytelling.  A combination of business and life anecdotes and adages.  Some points I took home: “I am committed to a creative life.”  Re: business philosophy, Smith asked the crowd, “who here considers themselves a hustler?”  I raised my hand.  Her response was, “I am not a hustler. I am strategic planner…[because] the middle is the meat. In the middle, we no longer hustle. We strategize.”   The so-called "middle" being referred to here is the stage of business development that comes after startup and before crafting a household name.

 Photograph taken on Monday, March 20th 2017 by Julia Elizabeth Evans.

 Photograph taken on Monday, March 20th 2017 by Julia Elizabeth Evans.

"NOEW is dope."  Photograph taken on Monday, March 20th 2017 by Weenta Girmay.

"NOEW is dope."  Photograph taken on Monday, March 20th 2017 by Weenta Girmay.

 “Damn girl, you just made me into a businesswoman!” - Julia to Weenta after pitch. Photograph taken on Monday, March 20th 2017 by Weenta Girmay.

 “Damn girl, you just made me into a businesswoman!” - Julia to Weenta after pitch. Photograph taken on Monday, March 20th 2017 by Weenta Girmay.

Feeling so humbled to be working alongside such successful inspiring women. Congratulations, Anna Finch of Realized Designs!!!! You rocked it, girl. For real. For reeeeal! - Julia

Feeling so humbled to be working alongside such successful inspiring women. Congratulations, Anna Finch of Realized Designs!!!! You rocked it, girl. For real. For reeeeal! - Julia

NOEW is dope. Also, as it turns out, [in my opinion] New Orleans Entrepreneur Week (NOEW) is one of the dopest NOLA festivals. Full stop. 

I turned to Weenta after our pitch. “Damn girl, you just made me into a businesswoman!” And what arena to “come out” as an entrepreneur!  :)

"Now is the time for action.  Less distractions.”  Except when it comes to boys. ;-) - Julia Elizabeth Evans, March 24, 2017

"Now is the time for action.  Less distractions.”  Except when it comes to boys. ;-) - Julia Elizabeth Evans, March 24, 2017

Switch. Pivot. Go. No more distractions. Then, re-start all over again. There’s a pattern— a specific ebb and flow to being entrepreneur. Weenta and I worked for 9 months to plan, research, strategize, re-stratetgize, succeed, estimate, try out things.  With the business growth plan completed, our pitch skills honed and successfully harnessed, now is time for action.  Less distractions.  More opportunity for trial and error.  Wish the company luck on our big client presentation, coming up next week.

While I take some vacation time, Weenta is going in- lone wolf style. hehe.

Note: this video defines Julia’s current, music video aesthetic — Saturated yellows. Primary colors spun in patterns.  Tiny, “cutie” gemstone details.  Yah, yah, yah!

Shout out to Kehlani! Hell yah!

Gotta finish this post!

Gotta finish this post!

Gotta love the boy-dude!

Gotta love the boy-dude!

Gotta love this life! :-)

Gotta love this life! :-)

Special shout out to our boy-dudes, Seth and Nik, for y’alls unerring support.  Flowers were nice, too!  Come to think of it, the fresh bouquet of flowers is nice in the precisely the same way the colors in Kehlani’s “Distraction” video are nice in precisely.   Yah, yah, yah!Thanks, y’all!!  

Yay! Vacay. Vacay!  Y’all, I want to record all my notes from NOEW on this blog, but….can’t a girl get a little vacation in? Just kidding. I love this blog.  I love everything Love You Back Productions, especially the company’s sweet little writing outlet.  Sending y’all all my love as bang out this post on the bumpy ride to Aspen. 

Look out NOEW 2018! Seriously. I am counting down the days till next year’s New Orleans Entrepreneur Week. Cannot wait for next year. I’m bummed I could only make it out Monday and Tuesday.  Energy, inspiration, education, opportunity, encouragement, enlightenment….really all things positive fills the atmosphere at NOEW.  And it’s all FREE. Thanks so much IDEA VILLAGE for your round-the-clock work. 

Y’all! One last thing.   Check this lady out. Woah.  Can you imagine?  #Goals.

 

 

 

 

 

 

 

 

 

 

 

 

Love You Back (x1,000),

Julia!