In this Space Future Upload, Julia talks about why her male friends don't listen to Nicki Minaj. Basically, SEXISM.
Julia also tries twerking on for size.
Wait. Hold up. Is that professional? Should we even post this video? How does that make us look? Do professional business women twerk?
That's what we asked ourselves in our business meeting today.
The answer we came up with is YES.
It is professional because GUESS WHAT? Professionalism entails that we're our authentic selves... all the time. So that means we twerk if we want to twerk.
Even though I'm not in love with Nicki Minaj's music, I do love her real-talk about being a woman in a male-dominated industry. She's a boss and a fierce businesswoman. She's aggressively sexy, with an aggressive rap game to match, and she's sure to let you know she writes all her own rhymes.
Speaking of fierce businesswomen, this week Julia and I went to an educational workshop for wedding vendors put on by theknot.com. The topic of the workshop was "How to Communicate with the Millennial Bride."
We heard from the regional director of The Knot whose presentation was based on responses and surveys from thousands of brides who have used The Knot.com to plan their wedding.
The motto for the day was Millennial brides are "high tech, high touch."
Although technology makes it easier than ever to get in touch with people, it's also made automated response much more common.
Millennials need authenticity. They don't respond well, or at all, to canned correspondence. They see right through the automated email.
As one of the few Millennial wedding vendors in attendance we recognized our clear advantage in communicating with Millennial brides.
Authenticity? Personal branding? DUH. At the core of our personal brand is our authenticity. Everything we do reflects our authentic selves, including our photos, written content, website commentary, and blog posts. We spent hours writing out our "About Us" section to make sure that we communicate to potential clients who we are, why we do what we do, and our mission statement/values.
By the end of the presentation we felt validated. I kept tapping Julia on the shoulder to tell her, "we already do that!"
But enough patting ourselves on the back. The workshop was also full of finer points that refreshed our perspective on how to communicate.
1. Positive customer service is good marketing - A good customer service experience leads to good reviews, which is ultimately the most effective marketing for your business.
2. Mobile first - 90% of millennial brides are going to be viewing our website on their phones.
3. What's your preferred method of communication? - It's a stiff sounding statement, but it's something we never thought to ask before. Personally, we love talking over the phone.
4. Make it easy to contact you - You should be able to figure out how to contact us within 5 seconds of our website loading.
5. Transparency - Your pricing should always be upfront. Millennials don't have time to guess at how much you charge. Most likely they'll guess you're too expensive for them and move on.
The workshop was also held at one of the fanciest (well, the only) plantation I've ever been to. Check out this picture of me in front of a classy old car on the front lawn of the grounds.
There was a horse and buggy that was making the rounds of the property that you could ride for free! I made Julia pass up the ride because we were running late--wish we would've had time to hop on.