What's in a picture? What's in a company name? / by Love You Back Productions

Julia crafted this collage back in August 2016 during a family reunion in Aspen, Colorado.  She sees an eagle in the picture. What do you see?

This collage is tucked away in my personal journal. What do you see in this collage?  A patchwork of glossy nature photography?  A few random shapes?  Any forms?  An angry bird?  Perhaps, nothing at all?  

Perception affects psychology.  When I completed this collage back in August 2016, a private sense of liberation coupled with personal empowerment came over me.  Do you want to know what I see?  

Each time, I see the same thing - an eagle flying through forest of Aspen trees. 

As a cultural symbol, the eagle is associated with motifs like perseverance, redemption, success, authority, and personal/individual freedom.  In seeing the image of an eagle, the subtle power of these motifs affects me.

Of my journal's many pages, this one is a favorite. I return to it often.  At this time, Weenta and I are now at a crossroads.  We love our company name - Weenta Productions, but we also realize the company is altogether different from whence it started.  

Re-branding is an awkward road.  Is it possible to redeem ourselves from a decision made months ago?


Taken during our company website bio photography shoot.  Where am I relevant to the company's brand-name?  As with everything, Weenta and I are tasked to figure it out together. :)  - Julia Elizabeth Evans


Back in the Spring 2016, Weenta registered Weenta Productions as a distinct legal entity within the state of Louisiana, whereby Weenta Productions got a business tax code as well as laundry list of legislative protections, e.g. a state claim to business copyright protection, bankruptcy protection, and so on.  

So, Weenta Productions is officially a limited liability company (LLC), but what does that mean for me, Julia Elizabeth Evans?  Am I protected?  Are my shares in the company insured? Is Weenta bound to service my stock as well as personal investment in the company?  The short answer is no.

The company name does not reflect the company’s business structure. Weenta and I met in April after the Weenta registered her company name. Our working relationship evolved quickly.  Come June, Weenta and I found ourselves conducting each and every business project and company decision together.  Weenta is still the only registered owner of Weenta Productions, LLC., but our company is a co-created firm.  

We need a name change.

I took this photo of Weenta back in July.  It reflects where we are now in November.  We see our form, but what's right before us is not clear enough. - Julia Elizabeth Evans

This decision comes at a hectic time. Weenta and I have been chosen to participate in 2017 Women-In-Business Challenge.  

Each year, the Urban League of Greater New Orleans (ULGNO) pushes, counsels, and prepares its accepted applicants for New Orleans Entrepreneur Week (NOEW) Pitch competition.   The prize is a $10,000 business grant.   


Weenta Productions is at the semi-finalist stage of competition. Amid the flurry of client bookings, blog posts, and endless cycles of post-production [video editing], we are also attending two evening business classes a week.

On these days, Weenta and I are extra sensitive to one another’s energy and anxiety level because the work day ain’t wrapping up till about 9:30PM. Regardless, we’re excited! Weenta and I are in it to win it! 


Although the prospect of re-branding our company feels daunting, it is nothing the two of us cannot handle.  I see myself and I see Weenta as two eagles, two independent agents, unbound by the decisions that were made months ago.  

Everything is a comedy, sometimes. Julia's partner, Nik, happened to adjust his iPad homescreen to this image of an eagle at exactly the same time Julia finished this blog post.  

As our close friend put it, “No one will care [if you change your name].”   That is true.

Interesting enough, though, a company’s name does influence client psychology. Weenta and I accept that no one will care about our company’s name-change, but we also acknowledge that a name change will inevitably influence our future clients.  

In the financial page of the New Yorker’s first November issue, James Surowiecki writes on exactly this idea.  The article's title is “What’s in a Brand Name?,” 

“...In the case of existing words, connotations are crucial: a Corvette is a light, speedy attack ship; Tesla was an inventor of genius. Made-up names often rely instead on resonances with other words: Lexus evokes luxurious; Viagra conjures virility and vitality. Bad names bring the wrong associations to consumers’ minds. In the nineteen-eighties, United Airlines tried to turn itself into a diversified travel company called Allegis. The move was a fiasco. No less an authority than Donald Trump (whose faith in brand-name power is total) said that the name sounded ‘like the next world-class disease.’

...In one experiment, people were shown a picture of a curvy object and one of a spiky object. Ninety-five per cent of those who were asked which of two made-up words—'bouba' or 'kiki'—best corresponded to each picture said that 'bouba' fit the curvy object and 'kiki' the spiky one. Other work has shown that so-called front-vowel sounds, like the 'i' in 'mil,' evoke smallness and lightness, while back-vowel sounds, as in ‘mal,’ evoke heaviness and bigness. Stop consonants—which include 'k' and 'b'—seem heavier than fricatives, like “s” and ‘z.’ So George Eastman displayed amazing intuition when, in 1888, he devised the name Kodak, on the ground that 'k' was 'a strong, incisive sort of letter.'"

As with each little step along the way, Weenta and I will agonize about our company's name-change.  Our minds work differently.  As Weenta thinks about concepts, I think about letters and their sounds.  "I like the 'w' in her name, always have. It's expansive...reminds me of Wal-mart. Perhaps...our name will even stay the same," I think out-loud.   

Whatever happens, nobody has to worry. Our company name - Weenta Productions - is here to stay... for a while longer.




"Our minds think differently," I write. ...Our decision-making process is arduous and oftentimes taxing.  The effort is never needless, however, because an immaculate conclusion always turns up. - Julia Elizabeth Evans