The past month has been a flurry of fundraising and Kickstarter updates. Now that we're through the Kickstarter campaign, Julia and I took a moment to re-center ourselves and re-focus our efforts toward the commercial side of our business.
We scheduled a sales meeting where we went over our short term sales goals for short commercials in the next 3 months.
Before we got into the nitty gritty of what our sales strategy would look like, we asked ourselves this:
What is our intention for the commercial side of our business?
This is a question I learned to ask myself from listening to Oprah, the all-time guru of intention setting.
This is what we came up with:
- To tell more distinctive stories
- To be proactive, open and productive
What does that mean for Julia and I?
- Say "Yes!" to everything
- Get clients excited about the product we're creating for them
It might sound radical to say "yes" to everything, but we're clear that our yes must be for work that we're excited about and follows our intention to tell more distinctive, compelling stories. We'd like to release ourselves from feeling bound to our budgets and lean more toward making work and fulfilling our creative selves.
For the past year, I've especially been ardent about making sure that we charge what we're worth. Understanding the cost of our services was one of the main lessons we learned from the 2017 Women in Business Challenge. Charging what we're worth sometimes meant discovering our services were out of budget for potential clients, and that was ok with us. We were setting boundaries and expectations as women in business.
Now that we're trying to attract more commercial clients, our thoughts and views have begun to shift.
One of the reasons for this shift was a conversation I had with a more experienced female video producer. I asked her all of the questions I had about sales and managing crews and productions. One of the last questions I asked was the most enlightening.
If we charge less for our services in order to get more work, are we compromising the value of our work?
She said absolutely not. Our business is still growing and still trying to figure itself out. We should only say no if we are over-run with opportunities.
That conversation changed everything, and it influences how we look at our sales now. Oprah would call it "an ah-ha moment."
In the next 3 months, we'll be following our intention to say yes, and seeing what possibilities that "yes" brings with it.