THE WEEK IN REVIEW: Curious about everything! / by Love You Back Productions

Julia, here.  It's Friday, and this is our week in review!

Today, I will finish up my business tasks before a month-long hiatus.  The hiatus will enable me to wrap up a year + long documentary project!  Woohoo!

Heineken presents ‘Worlds Apart’ An Experiment. Can two strangers with opposing views prove that there’s more that unites than divides us? #OpenYourWorld.

Heineken presents ‘Worlds Apart’ An Experiment. Can two strangers with opposing views prove that there’s more that unites than divides us? #OpenYourWorld.

 

Yesterday, Julia saw a commercial by Heineken and immediately declared,

"This commercial is the best she has ever seen. No exaggeration. No hyperbole."  

Published on April 20, 2017, “Worlds Apart” is a thoroughly moving example of commercial storytelling, using “paired interviews.” Read on in this blog post, down to Thursday, and learn more about what I mean by “paired interviews.” 

"Christian Scott is one of my all-time heroes." - Julia Elizabeth Evans, Friday, April 28, 2017.

"Christian Scott is one of my all-time heroes." - Julia Elizabeth Evans, Friday, April 28, 2017.

Again, it's Friday, and Weenta is out of the office.  Can you guess where she is? Jazz fest!! 

New Orleans Jazz and Heritage Festival is about culture and preservation.  Now, let's be real.  I am no Jazz Fest aficionado.  For anyone interested, my favorite jazz fest set was Christian Scott aTunde Adjuah's 2015 Jazz Tent set.   Christian Scott is a trumpet player and music artist, whose manifestations in contemporary jazz go beyond.   A la the title of his 2015 album - Stretch Music.   

Christian Scott is one of my all-time heroes.  Julia speaking, here.  His status as a legend is just as much global as it is local.  Check out this experimental film I crafted of Christian Scott's 2015 Jazz Fest performance.  2 years ago, today. 

Jazz Fest 2015 & Beyond. Christian Scott Quintet perform "Ku Klux Police Department," featuring Donald Harrison Jr. on saxophone.  Video also includes performances by Irma Thomas, Donald Harrison Jr., and Herbert McCarver & Pinstripe Brass Band. Christian Scott.

On Monday, I finished up best friend Anuraag's live music videos.

Let's be real, again.  The audio quality is poor. 

There is an adage in video production - "Quality sound can make up for poor visuals; however, quality visuals can never make up for poor audio."

Quality audio is Love You Back's number one priority.  Typically, Weenta and I capture at least 2 audio tracks in addition to sound recorded "on-camera." "On-camera" sound is not dependable given the unavoidable "hands-on" nature of videography.  To shoot a video, one must touch and move the camera body as to manipulate focus...adjust the tri-pod height, and so on, wherein resulting in audio disruption.  

For Anuraag's shoot, I used a single on-camera Rode Vid microphone to capture sound.  Therefore, the audio is nowhere close to professional grade. 

On Tuesday, I got to spend some time perusing wedding photos, namely for the wedding of my mentor/extraordinary Tufts University classmate, Maimuna Majumder.  The reason for these photos: our new website.  

The website will be exclusive to our wedding film clients.   Our new brand circles around this slogan, “share your whole story.”  

For our new website, Love You Back intends to replace low quality video screenshots, png. files with high quality photography images, lossless .jpeg files.  The fact is video screenshots can never be as crisp as a high resolution still image. 

Building a new website entails building a new brand.  

Okay. Okay, to my point, as much as Weenta and I are intentional about quality images, we are all the more serious and intentional about focusing on diversity.  I mean diversity of our clients' culture, race, and background.

"Love You Back proposes that paired interviews facilitates interviewees to tell stories to one another in a way that is natural and interactive!"  - Julia Elizabeth Evans, April 28, 2017.

On Thursday, Weenta and I finalized a large project proposal.  We are very excited about the concept: paired interviews!!  To do "paired interviews" means interviewees would tell stories to one another rather than to an anonymous off-camera interviewer.

Why interview in pairs?

We believe strongly that good storytelling is what creates a compelling video. Love You Back proposes that paired interviews facilitates interviewees to tell stories to one another in a way that is natural and interactive!  More so than if an interviewee were to tell her or his story alone.  

Check out the above video and see what you think.  Video description says it all, "'Interstellar' actress Jessica Chastain and Mark Ruffalo ('Foxcatcher') trade stories about their first acting jobs at the Variety Studio: Actors on Actors presented by Samsung Galaxy."

"On Thursday at 11:14 am C.S.T., a lunar perigee occurred. 🌑  [..] We like to think of ourselves as dynamic video producers. Curious about everything."  - Julia Elizabeth Evans, April 28, 2017.

"On Thursday at 11:14 am C.S.T., a lunar perigee occurred. 🌑  [..] We like to think of ourselves as dynamic video producers. Curious about everything."  - Julia Elizabeth Evans, April 28, 2017.

Oh! This is so cool. On Thursday at 11:14 am C.S.T., a lunar perigee occurred. 🌑  What does that mean?  A lunar perigee is the point of the moon’s orbit, at which the moon is nearest to the Earth.

The lunar perigee was mentioned on Love You Back Productions' instagram page, which is getting quite a lot of traffic. YAY! We like to think of ourselves as dynamic video producers. Curious about everything. Excited, too! Happy festival season, y'all! 

Love You Back (x1,000),

Julia